We help brands navigate the future and grow with singular clarity.
01 IDEA /
Singular Studios is a strategic brand and design agency. We use our expertise in brand strategy, brand identity and brand execution to help businesses grow with singular clarity.
Today all brands are bound to navigate a world of increasingly complex eco-systems. There are no longer clear lines between digital and physical, commercial and purposeful, external audiences and internal people, content and channel, or even strategy and execution. To grow sustainably in this world, we believe brands need to be positioned and designed with a core of singular clarity.
02 APPROACH /
Systems
We have a systems approach to brand strategy, brand design and brand execution. We aim for a core of singular clarity, around which we build modular experience systems that enables a brand to easily adapt and communicate through all relevant platforms without losing its distinctiveness.
Simplicity
Too often brand strategies are too complex and brand platforms too fussy to spark energy and inspire real action from an organisation. We are advocates of agility and we champion the importance of reducing complexity throughout the process. And we never compromise on clarity or creativity.
Sapiens
Branding is ultimately about creating desirability and connecting with people. That’s why the human experience is the guiding compass in everything we do. It’s about truly understanding the needs of consumers and customers, but also supporting the people that stand behind a brand. And not least our own people - making sure we grow as humans with every new project.
03 SERVICES /
We help businesses grow in three ways
Typically clients come to us with a need to establish, transform or expand their business.
ESTABLISH /
If you’re a business that needs to clarify your brand positioning, sharpen your identity and activate your brand to firmly establish yourself on the market.
TRANSFORM /
If you’re a business in need of a bigger refresh or even a fundamental re-take on who you are and where you’re going - to be fully fit for the future.
EXPAND /
When you’re an established business looking for new ways to grow and to extend your brand, or even portfolio of brands, into new areas of opportunity.
04 US /
CEO /
Peter Asplund
Passionate entrepreneur and consultant. Operational leadership experience from tech startups and background as Marketing Director on large consumer companies, as Clas Ohlson and Polarbröd. Key brand assignments: Mojang/Minecraft, Stora Enso, Svensk Fastighetsförmedling and PostNord.
Key professional background: Lowe Brindfors, Polarbröd, Clas Ohlson, Carlsberg and Grow
HEAD OF STRATEGY /
Tobias Brandt
Brand strategy director with +20 years of experience from strategic positioning, innovation and implementation in areas like marketing, digital services and corporate branding. Key brand assignments: Volvo Cars, Mojang/Minecraft, Electrolux, Easypark, BRA, Axfood, ÅF, Billerud Korsnäs and Trygg-Hansa.
Key professional background: Framfab, Publicis Groupe, Perfect Fools, Berghs SoC and Grow
HEAD OF DESIGN /
Herman Kipowski
Design director with +15 years of experience from strategic brand identity, strategic design and experience systems. Key brand experience: OnePlus, Kone, Ericsson, TietoEvery, Lantmännen, Electrolux and Trygg-Hansa.
Key professional background: Brand Union, Grow and Seventy Agency